Users will soon have a fresh option that allows them to cut down on the amount of artificial intelligence-produced media appearing in their timelines. This move comes as the platform announced that it now features over 1 billion AI-generated clips.
Pilot Phase and Launch
This change is being tested over the coming weeks before a full-scale launch. This shift comes amid a surge in AI-generated material, driven by recent content generation software.
AI Content on Other Platforms
Recent reports that approximately 10% of the quickest rising video streams on another major platform only show AI-generated videos. A large amount of this content is classified as “AI slop”, a phrase for poor-quality, mass-produced content that is often illogical or bizarre.
Our research shows that a lot of users like content created using AI tools, ranging from digital art to science explainers, and we aim to give people the power to adjust the amount of that, depending on their own likes,” stated a company executive.
Volume and Proportions
The platform disclosed that there are now over a billion videos on its service identified as AI-generated. Collectively, in excess of 100 million pieces of content are uploaded to the app each day, making AI-generated material a relatively small percentage of its total content library.
User Control Features
Members will be in a position to decrease or raise the amount of AI-generated videos they watch by using the topic control option in the app and selecting the AI content topic. Further subjects that are already be controlled under the tool include politics, clothing, beauty, and movement.
AI Disclosure Rules
TikTok’s rules mandate users to tag convincing AI-generated content, and it bans dangerous deepfakes of public figures or critical incidents. Any believable artificial content that is unmarked can be deleted under its community policies.
Additionally, the service will henceforth add an “AI-made” watermark to content created with its own AI tools, or identified by an collaborative effort for spotting content made by AI. This step is designed to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The company is furthermore establishing a $2 million AI literacy fund for experts and institutions to produce educational content about using AI responsibly. This project will benefit non-profit groups focused on training coding and technology.
Moderation Strategy
The video-sharing app has supported its moderation strategy, amid debate over intentions to cut jobs for hundreds of content moderators in Britain. TikTok is planning to eliminate a significant number of roles in its user protection team in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by machine-led review.
A company official clarified that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most graphic content before it is viewed by people. The platform announced a 76% decrease in disturbing and violent content reviewed by content reviewers over the previous year due to reliance on its machine learning processes.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”
